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Projects
We proudly boast a 98% client satisfaction rate, a testament to our unwavering commitment to excellence in every campaign and project.
DR BIODUN SHOBANJO
80th Birthday Celebration
The Shobi Collective embarked on an extensive planning process to organize a surprise 80th birthday celebration for Dr. Biodun Shobanjo, one of Nigeria's most distinguished marketing communications practitioners. Recognized as a visionary and pioneer in the industry, Dr. Shobanjo’s legacy is marked by significant contributions to the growth of marketing and advertising in Nigeria.
Our agency was honored to be entrusted with the comprehensive coordination of the event, which included meticulous event management, detailed decorations, creative designs, and the overall branding for this milestone celebration. The event took place at the prestigious Metropolitan Club in Lagos, Nigeria, a venue that befits the stature of such a celebrated figure.
We focused on crafting an experience that would not only reflect Dr. Shobanjo's illustrious career but also celebrate his personal journey, ensuring that every detail from the decor to the event flow carried a personal touch. Our team worked closely with The Shobi Collective to execute a seamless event, incorporating thoughtful design elements, vibrant visuals, and bespoke branding that captured the essence of both the celebrant’s professional legacy and his personal impact on those around him.
GLOVO
Women In Tech Bootcamp
Glovo, in partnership with the Lagos State Ministry of Commerce, Cooperatives, Trade, and Investment, and She Code Africa, launched the Women in Tech Bootcamp, empowering 100 women with digital skills through a fully-funded scholarship.
Our agency coordinated the Opening Ceremony at Vintano Hotel, Lekki Phase 1, Lagos, managing event logistics, branding production, and vendor engagements for a seamless experience. The event brought together participants, guest speakers, partners, government representatives, and media professionals.
SONY MUSIC WA
Women's Day Celebration
In honor of International Women’s Day, Sony Music West Africa brought together talented creatives and industry leaders in the music community, celebrating their contributions and providing aspiring artists with invaluable networking opportunities. The event spanned two days, with the first day dedicated to masterclass sessions led by industry experts who shared their insights on various topics, empowering emerging creators with knowledge and guidance. The second day was a lively party to mark International Women’s Day, filled with music, dancing, and camaraderie.
What was done by us:
- Ambience décor/Media wall
- Goody bags production and deployment
Managing
- Catering services.
BAMA x CISA
Children's Day Celebration
The Chess in Slums Africa celebrates the Children’s Day event (Chess for Education) every year and this year marks the third anniversary. As a brand that holds children in high esteem, BAMA Mayonnaise saw this as an opportunity to engage with the children, creating a memorable experience for them.
The agency was tasked to establish a relationship with Chess In Slums Africa, making them headlining sponsor, while also planning and executing an exciting engagement activity with the children from Slums in Africa for the children’s day.
LUSH
BDW Promo
LUSH, a brand affiliated with the Tolaram Group, unveiled its innovative wet hair category in September 2023, with a strategic focus on capturing the retail market. To achieve this goal, Idea Hatchers devised a creative 'Buy, Display & Win’ plan, aimed at both expanding the brand's market presence and recognizing retailers for their consistent showcasing of the new 'No-Lye' relaxer from LUSH.
After a successful Buy, Display, and Win Promotion in eastern Nigeria, the LUSH No-Lye Relaxer campaign expands to 21 markets across North Central, North, West, South, West, and South-South regions. The campaign includes a one-week recruitment phase, four weeks of retailer evaluation, and a 'Buy & Win' promotion.
ROCKHAMPTON
Exclusive Business Meeting
Palton Morgan Holdings organized a 2-day exclusive business meeting, hosting over 100 guests who are prospective buyers and agents, availing them the opportunity to view the company’s products, deals of the day and make eventual purchases of the Rockhampton or any other Palton Morgan properties
In preparation for the meeting, we collaborated with a PR agency to curate a list of qualified guests who are not only expected to attend the event but also demonstrate a genuine interest in making purchases. Our goal was to secure a minimum of 50 RSVPs for the 2-days event.
A digital campaign was also launched to create awareness and get people to sign up to attend the event. Social media platforms like Facebook, LinkedIn, and Instagram were used, generating a total of 195 leads. In addition, we arranged for feature stories to be published in both ThisDay and Punch newspapers prior to the event and for post-event. This strategic move was aimed at raising awareness of the meeting among our intended audience.
Prior to the business meeting week, the agency reached out to the leads via phone calls to ascertain their availability and to reserve a seat for them. A reminder email was also sent to those who confirmed their attendance.
ALOMO BITTERS
Sales Activation (In-Bar and Open Market)
Tasked to create massive brand awareness for Alomo Bitters, also engage with the target audience in a creative way that drives brand patronage.
An In-bar activation was carried out in 9 exclusive bars in Lagos and Ibadan, where people were sampled and given branded materials as incentives for buying specific SKUs.
Objectives:
- Push brand loyalty amongst consumers and bar owners.
- To increase consumption and sales of the Alomo brand to end users.
- To improve the general brand perception of Alomo Bitters in the mind of the consumers.
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